Portfolio
Where experience matters.
We help creators, companies, and teams turn their long-form content into narrative-shaping funnels that travel further and deliver lasting impact.
Explore our portfolio to see how we’ve supported leading crypto brands and storytellers across media, technology, and culture.
SELECTED WORKS FOR YOUR REVIEW
Our Best Content
These examples show how we distill hours of conversation into clips that earn attention and travel naturally across timelines.
why are traders ditching vegas books for prediction markets?
'you're betting against a book. these prediction markets are peer-to-peer. it's just you and i sitting down'
'it's a more level playing field. i can still get the same engagement of betting on sports, but i'm not… pic.twitter.com/oJMnFkUJ0k
— macki (@_mackinac) October 20, 2025
People are overvaluing HyperEVM as an app ecosystem
People are undervaluing HyperCORE as an apppic.twitter.com/nlARxH40df
— BREAD | ∑: (@0xBreadguy) July 9, 2025
play to earn 2.0
step 1: collect coins in Otherside
step 2: receive tokens in your wallet
this is how gamers fall in love with crypto pic.twitter.com/XDVPpltQxN
— macki (@_mackinac) June 27, 2025
the ethereum narrative reset in one sentence:
“decentralized protocols are the answer to bringing forth a new global financial system”
literal chills https://t.co/cUwWJ7YpzH pic.twitter.com/2cMqgqcIXA
— macki (@_mackinac) June 3, 2025
accelerate anime empire ⛩️
working with @_mackinac to brainrot-fy the greatest hits
how did we do? pic.twitter.com/SB2fgIqd05
— Dem ⛩️ anime.xyz (@DemAzuki) December 4, 2024
every web3 startup is a pirate ship 🏴☠️
some days you’re chasing treasure with the wind at your back
other days you’re praying the hull holds til morning
and polygon’s the only crew that brought a compass and a captain pic.twitter.com/Brc3PpexxZ
— macki (@_mackinac) March 25, 2025
ICYMI, @cz_binance discussed #Binance's Operational MVP licence in Dubai, during his AMA at the end of last month.
Listen in below to find out more about the application process.
📹 @_mackinac pic.twitter.com/zsmdNvaKxC
— Binance (@binance) August 18, 2023
how to successfully launch a memecoin pic.twitter.com/IKOeVC3wHR
— threadguy 👑 (@notthreadguy) July 31, 2024
During last month’s AMA, @cz_binance discussed the initial launch of #Binance Launchpad and the process behind selecting projects.
Listen below to hear what he said.
📹 @_mackinac pic.twitter.com/3vNPCQbGAl
— Binance (@binance) August 23, 2023
alon: we will use tokenization to take down the social media giants of today
mert: i love a spicy goal 🥵 https://t.co/tRl4ufZSOx pic.twitter.com/4lqYo0Bxvl
— macki (@_mackinac) September 16, 2025
get ready for the tap to trade meta from Euphoria on @megaeth_labs
pump dot fun levels of dopamine on battle-tested blue chips
this is the first public reveal and i’m feeling absolutely euphoric pic.twitter.com/GZD0iTkMhc
— macki (@_mackinac) June 4, 2025
Are you even in Bitcoin Ordinals if you don't have an orange background? 🟧
Here is @TaprootWizards co-founder @udiWertheimer's answer to the question:
WHY NO ORANGE BACKGROUND? 🤣 pic.twitter.com/2pgbLvjYw0
— wale.swoosh 🐳 (@waleswoosh) June 13, 2023
is growing your memecoin via the Twitter Community feature the new meta? 🤔 pic.twitter.com/grmGxZkvy7
— jdubz 👑 (@jdubzW) August 28, 2024
Activity is exploding on Flow, and memecoins are no exception.@pumpdotflow went from a hackathon project to sharing the stage with some of the worlds biggest IPs.
The team is constantly shipping new features on their memecoin launchpad, stay on top with their new quest ⤵️ https://t.co/o6x3zABK6m pic.twitter.com/tsUjHUH2Zl
— Flow (🎁+🔑) (@flow_blockchain) December 16, 2024
🔐 Major brands are now leveraging @ensdomains to build secure onchain identities!@ArianeeProject's integration with ENS is a game-changer for blockchain adoption, enabling brands to link their domain names directly to ENS for verified, transparent, and secure digital… pic.twitter.com/tTFEnv20lN
— ens.eth (@ensdomains) October 17, 2024
recognition in the wild
What People Say
A few words from the timeline. These shoutouts mean the most — spontaneous, unscripted, and straight from the people we create with.
Yes hire @_mackinac for clips he is the goat
— BETTY (@betty_nft) July 31, 2024
Macki is the goat for clips
— Josh Ong (@beijingdou) July 31, 2024
Can vouch for @_mackinac – He’s legit!
— Zain 🕺 (@zaingaziani) July 31, 2024
OUR CLIENTS BECOME COLLABORATORS
Testimonials
We work with people who care about doing things well. Their words speak to what we value most: consistency and collaboration.
Joe O’Rourke
co-founder, Billy Bets
Word3 rocks! The care and professionalism the team put into every delivery is second to none. In a world in which our time is limited and resources are tight, Word3 helps us multiply and repurpose our content to reach greater audiences.
Zeneca
ex-pro poker player
We had a wonderful experience with Word3. The audiograms gave us a way to capture key moments from our spaces and share them in a visibly appealing way on socials. Their communication is easy, their process is fast, and their attention to detail is unmatched.
Satvik Sethi
founder, Offline Protocol
I could not recommend Word3 enough! At Advisory, we gave them complete autonomy over the content we record. It’s incredible to see the way that the team brings to life short form content for us with thoughtful editing and exceptional storytelling.
FLEXING A BIT OF CREATIVE WIT
Our Replies
Quick replies can build just as much visibility as full posts. We use timing and intuition to make small moments meaningful.
it only takes one punch pic.twitter.com/PCBPjKCxou
— macki (@_mackinac) May 27, 2024
her loadout in fort pic.twitter.com/8Y0e88Cxfb
— macki (@_mackinac) September 10, 2025
me next pic.twitter.com/LBlJ7vvKgq
— macki (@_mackinac) August 12, 2024